These terms govern your use of the GraftFlow website and any services you engage us to provide. Please read them carefully before signing up or making any payment.
GraftFlow is a trading brand operated by Clinic Flow Marketing Ltd (Company No. 17085305), the same company behind Clinic Flow Dental. Both brands share the same legal entity, the same standards and the same commitment to transparency. All contractual and legal obligations under these terms are with Clinic Flow Marketing Ltd.
These Terms and Conditions ("Terms") govern your access to and use of the GraftFlow website located at graftflow.co.uk and any marketing or management services provided by GraftFlow, a trading brand of Clinic Flow Marketing Ltd.
By accessing this website, submitting an enquiry, signing a service agreement or making any payment to GraftFlow, you confirm that you have read, understood and agreed to be bound by these Terms in full.
If you do not agree to these Terms, you must not use this website or engage our services. These Terms apply to all UK-based tradespeople, sole traders, partnerships and limited companies who engage GraftFlow for marketing or advertising management services.
These Terms should be read alongside any written service agreement or proposal provided to you before work begins. In the event of any conflict between these Terms and a specific written agreement, the written agreement shall take precedence.
GraftFlow is a trading name and brand operated by Clinic Flow Marketing Ltd, a company registered in England and Wales with Company Number 17085305. Our registered address and full company details are available on request and filed with Companies House.
Clinic Flow Marketing Ltd also operates Clinic Flow Dental (clinicflowdental.co.uk), a specialist marketing consultancy for UK private dental clinics. Both GraftFlow and Clinic Flow Dental are separate brands serving different markets but they operate under the same legal entity, the same financial infrastructure and the same ethical standards.
Where these Terms refer to "GraftFlow", "we", "us" or "our", this refers to Clinic Flow Marketing Ltd trading as GraftFlow. Where these Terms refer to "you" or "the client", this refers to the individual or business engaging GraftFlow for services.
All payments, contracts and legal obligations are with Clinic Flow Marketing Ltd regardless of which brand name appears on your communications or invoices.
GraftFlow provides Google Ads management, Meta Ads management, website builds, conversion tracking, social media content and related digital marketing services exclusively for UK-based tradespeople including but not limited to bathroom fitters, roofers, builders, kitchen fitters, plumbers and electricians.
The exact scope of services will be agreed in writing before any work begins, either through a formal service agreement, a written proposal or a confirmed order. Services may include any combination of the following:
Any services outside the agreed scope will require a separate written agreement and may incur additional fees. GraftFlow reserves the right to decline any request for services outside our stated specialisation.
GraftFlow services are provided on a minimum contract basis as outlined below. By agreeing to a service plan and making your first payment, you enter into a binding agreement for the minimum term associated with that plan.
Where a free website build is included as part of your plan, the minimum contract term applies from the date services commence. This is because the website build represents a significant upfront investment of time and resource by GraftFlow on your behalf.
If you cancel before the end of your minimum contract term, the remaining balance of monthly fees for the remainder of the term becomes immediately due and payable in full. GraftFlow reserves the right to pursue this outstanding balance through legal means if necessary.
Early cancellation during a minimum term does not entitle you to a refund of any fees already paid, and the remaining months of the contract become immediately payable as a cancellation charge.
Notice of cancellation must be provided in writing via email to info@graftflow.co.uk. Verbal cancellations will not be accepted. The notice period begins on the date the written notice is received and confirmed by GraftFlow.
GraftFlow services are billed monthly in advance. Your monthly payment date is set on the date your services commence and recurs on the same calendar date each month for the duration of your contract.
Your management fee covers strategy, setup, campaign management, optimisation, reporting and support only. It does not include advertising spend, which is always paid directly by you to Google, Meta or any other platform.
Failure to pay on the agreed billing date constitutes a breach of these Terms and triggers the failed payment process outlined in Section 6 below.
GraftFlow takes payment obligations seriously. The following process applies automatically when a payment fails or is not received by the due date.
Suspension of services due to non-payment does not reduce, waive or cancel the outstanding fees owed. All fees for the suspended period remain payable in full.
Reactivation of services following a payment failure requires full settlement of all outstanding invoices plus a reactivation confirmation from GraftFlow in writing. GraftFlow is not obligated to reactivate services where a client has had two or more payment failures within a 12-month period.
Clients on minimum term contracts remain liable for all remaining monthly fees in the event of contract termination due to non-payment, regardless of whether services have been suspended or terminated.
GraftFlow reserves the right to charge an administration fee of £25 per failed payment attempt to cover banking and processing costs. This fee will be added to the outstanding invoice.
GraftFlow operates a strict no-refund policy on all management fees paid, for the following reasons. Our fees cover time, expertise, strategy and ongoing work that begins immediately upon payment. Once a payment period has commenced, the resource allocated to your account cannot be recovered.
GraftFlow will consider refund requests only in cases where we have demonstrably failed to deliver any agreed service whatsoever during a paid period. In such cases, a partial credit may be offered at our discretion. This is not an entitlement.
Dissatisfaction with campaign performance, enquiry volume or results does not constitute grounds for a refund. Marketing performance is subject to factors outside our control as detailed in Section 10 of these Terms.
All refund requests must be submitted in writing to info@graftflow.co.uk within 14 days of the disputed payment. Requests submitted after this period will not be considered.
GraftFlow does not provide refunds on advertising spend as this is paid directly by the client to Google, Meta or other third-party platforms and is entirely outside our control.
All advertising spend is paid directly by the client to the relevant advertising platform. This applies without exception to all plans and all clients. GraftFlow does not hold, process, manage or mark up advertising budgets on your behalf unless explicitly agreed otherwise in a separate written arrangement.
GraftFlow recommends minimum advertising budgets for each plan but you retain full control over what you spend. We will advise you on appropriate budget levels but the final decision on advertising spend rests entirely with you.
To deliver our services effectively, clients must fulfil the following responsibilities throughout the duration of the contract.
GraftFlow is not responsible for outcomes resulting from a client's failure to fulfil these responsibilities. Monthly fees remain payable in full regardless of whether results are affected by client-side issues.
GraftFlow provides marketing and advertising management services based on strategy, data analysis, campaign management and ongoing optimisation. We do not guarantee specific results.
Marketing performance is affected by many factors outside our control including but not limited to:
GraftFlow does not guarantee a specific number of enquiries, calls, jobs, conversions or any particular level of revenue. Any figures referenced in case studies or on our website represent past results achieved for specific clients in specific circumstances and are not a guarantee of future performance.
We will always work transparently, report honestly and optimise continuously. Where campaigns are not performing as expected, we will communicate this proactively and adjust strategy accordingly. However, underperformance does not constitute grounds for a refund or early contract termination without payment of remaining fees.
A free website build is included with certain GraftFlow plans subject to the minimum contract terms outlined in Section 4. The following conditions apply to all free website builds.
GraftFlow is committed to handling all personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our full Privacy Policy is available at graftflow.co.uk/privacy.html and should be read alongside these Terms.
Tracking data accuracy may be affected by browser restrictions, ad blockers, device switching, consent withdrawal and platform limitations. GraftFlow does not guarantee that all conversions will be fully tracked or attributable in every case.
All campaign structures, strategies, optimisation frameworks, reporting systems, tracking implementations, ad copy, creative work, documentation and methodologies developed by GraftFlow remain the intellectual property of Clinic Flow Marketing Ltd unless otherwise agreed in writing.
Clients may not reproduce, copy, distribute, resell or share GraftFlow-developed materials, systems or frameworks with any third party without prior written permission from GraftFlow.
Any trademarks, branding, logos, photography, content or intellectual property belonging to the client remain the property of the client. By providing this material to GraftFlow you grant us a non-exclusive licence to use it solely for the purposes of delivering the agreed services.
Website designs and code produced by GraftFlow as part of a free or paid website build become the property of the client upon completion of the minimum contract term and full payment of all outstanding fees. Prior to this, GraftFlow retains ownership.
To the maximum extent permitted by applicable law, GraftFlow and Clinic Flow Marketing Ltd shall not be liable for any indirect, incidental, special, consequential or punitive loss or damage, including but not limited to loss of revenue, profit, business, goodwill, data, anticipated savings or business opportunity, arising out of or in connection with these Terms, our website or our services.
GraftFlow is not responsible for losses arising from:
Where permitted by law, our total aggregate liability for any claim arising out of or in connection with our services shall be limited to the total fees paid by the client to GraftFlow in the three calendar months immediately preceding the event giving rise to the claim.
Nothing in these Terms limits or excludes liability for fraud, fraudulent misrepresentation, death or personal injury caused by negligence, or any other liability that cannot be excluded or limited under applicable law.
Both GraftFlow and the client agree to treat all confidential or non-public information shared during the course of the engagement as strictly confidential. This includes but is not limited to business information, marketing strategies, campaign performance data, financial information, pricing, client lists and operational details.
Confidential information must not be disclosed to third parties without prior written consent from the disclosing party, except where disclosure is required by law, regulation or court order.
This confidentiality obligation applies to both parties and continues in full force and effect after the termination of services for a period of two years.
GraftFlow will not disclose specific client performance data, campaign results or business information to other clients or third parties without your written consent. Anonymised or aggregated data may be used for internal analysis, product development and marketing purposes where it cannot be used to identify you.
GraftFlow uses and manages third-party platforms as part of delivering services. These may include Google Ads, Google Analytics, Google Tag Manager, Meta Business Manager, Facebook Ads, Instagram Ads, call tracking software, website platforms, hosting providers, CRM tools and other digital marketing technologies.
These platforms are operated independently by their respective owners and are not owned or controlled by GraftFlow or Clinic Flow Marketing Ltd. Their availability, policies, algorithms, pricing structures and reporting systems may change at any time without notice.
GraftFlow is not responsible for platform outages, policy changes, account restrictions or suspensions, advertising restrictions, algorithm changes or any other decisions made by third-party platforms that may affect campaign performance or service delivery.
Where a third-party platform suspends or restricts a client's advertising account due to a violation of that platform's policies, GraftFlow is not liable for any loss of performance or business resulting from that suspension. Monthly management fees remain payable during any such period.
Either party may terminate services by providing written notice as specified below, subject to the minimum contract terms outlined in Section 4.
GraftFlow reserves the right to terminate services immediately and without notice in any of the following circumstances:
Upon termination for any reason, all outstanding invoices for services delivered up to the termination date become immediately due and payable. GraftFlow will provide a final summary of outstanding balances within seven working days of termination.
Upon termination, GraftFlow will provide the client with access to all accounts, data and materials that belong to the client, subject to all outstanding payments being settled in full.
These Terms and any dispute or claim arising out of or in connection with them, our website or our services, including non-contractual disputes or claims, are governed by the laws of England and Wales.
The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms, our website or our services.
In the event of a dispute, both parties agree to attempt to resolve the matter through good faith negotiation before initiating formal legal proceedings. GraftFlow is committed to resolving client concerns fairly and transparently wherever possible.
GraftFlow reserves the right to update or amend these Terms at any time. Where changes are material, we will notify existing clients by email at least 14 days before the changes take effect.
Your continued use of our services after the effective date of any updated Terms constitutes your acceptance of those changes. If you do not agree with updated Terms, you must notify us in writing before the effective date.
The most current version of these Terms will always be available at graftflow.co.uk/terms.html. The date at the top of this page indicates when the Terms were last updated.
If you have any questions about these Terms, wish to raise a concern or need to serve formal notice, please contact us using the details below.
For billing enquiries specifically, please contact payments@graftflow.co.uk. For formal legal notices, please use email and request written confirmation of receipt.
We are happy to talk through anything in these terms before you commit. No pressure, no hard sell.