About GraftFlow | Built by Tradespeople's Marketers

We built this because
the results were real.

GraftFlow did not start as a business plan. It started as two people doing Google Ads for tradespeople as a side project, getting results that were too good to ignore, and eventually deciding they had to build something properly around it.

Google Ads Specialists

Data Science Trained

Part of the Clinic Flow Family

UK Tradespeople Only

It started with a spreadsheet and a £300 ad budget.

Pradhumya and Krishna had been doing Google Ads work for clients as freelancers while building up their knowledge in digital marketing and data analysis. Most agencies they saw were generalist — happy to take money from any business regardless of whether they actually understood that sector. They took a different view.

They started focusing specifically on tradespeople in London. Not because it was the obvious choice, but because they noticed something nobody else seemed to be acting on. Outer London boroughs were full of skilled, hardworking tradespeople who had zero online presence, were paying platforms like Checkatrade per lead every month, and had no idea that Google Ads could give them a direct pipeline for a fraction of what they were already spending.

The first few clients were friends of contacts. A bathroom fitter in Enfield. A roofer in Harrow. The results were strong enough that those clients referred others. The reviews started coming in before GraftFlow even had a name.

By the time they decided to register the business properly, they already had a clear picture of exactly who they were building it for and exactly what worked. GraftFlow is not a pivot or an experiment. It is the formalisation of something that was already producing results for real people.

"We were not looking to start an agency. We were looking to fix a problem we kept seeing — skilled tradespeople handing money to platforms that owned everything and gave nothing back."

Pradhumya, Co-Founder, GraftFlow

People who know the numbers, not just the jargon.

Every person at GraftFlow has a background in data, not just marketing. That changes how decisions get made.

Pradhumya

Co-Founder and Lead Strategist

Pradhumya leads strategy and client accounts at GraftFlow. He spent two years running Google Ads campaigns for tradespeople as a freelancer before founding the business — which means every system, every campaign structure and every optimisation decision at GraftFlow has been stress-tested on real budgets with real clients before it gets applied to yours.

His background is in data science, which shapes how he approaches paid advertising. Where most agencies look at click rates and impressions, Pradhumya tracks cost per genuine enquiry, conversion rates at every stage of the funnel and what each campaign is actually generating in revenue for the client. The reporting clients receive reflects that.

Google Ads Data Science Campaign Strategy Conversion Tracking 2 Years Industry Experience

Krishna

Co-Founder and Head of Operations

Krishna handles the operational side of GraftFlow — client onboarding, campaign setup, website builds and the systems that keep everything running cleanly. He and Pradhumya ran their freelance work together for two years before the business was formally launched, so the processes at GraftFlow are not theoretical. They have been refined through dozens of real client accounts.

His background in data analysis means he approaches web builds and campaign structures with a focus on measurability. Every website GraftFlow builds has conversion tracking built in from day one. Every campaign has clear attribution from click to call to booked job.

Campaign Setup Website Builds Data Analysis Client Onboarding Conversion Systems

The Wider Team

GraftFlow operates with a small, specialist team. Every member holds a degree in Data Science or a closely related discipline. We do not hire generalists.

Ads Analyst

Paid Search

BSc Data Science. Manages keyword research, bid strategies and weekly campaign optimisation across all active accounts.

Web Developer

Builds and Tracking

BSc Computer Science. Responsible for all client website builds, call tracking installation and analytics setup.

Reporting Analyst

Data and Insights

BSc Data Analytics. Produces all monthly client reports, tracks performance trends and flags optimisation opportunities.

Client Success

Account Management

Manages ongoing client communication, strategy calls and ensures every client understands exactly what their numbers mean.

A few things we will never compromise on.

These are not values written for a website. They are decisions that affect how every account is run.

📊

Data drives everything

Every member of this team has a background in data science. That means campaigns are managed on numbers, not instinct. Every decision — from keyword selection to bid adjustment to ad copy — is made because the data supports it.

🔍

Transparent to the penny

You always pay Google directly. You always see exactly where your money went and what it produced. We do not mark up ad spend, we do not hide metrics and we do not send reports full of vanity numbers. If a campaign is not working we will tell you before you ask.

🎯

Specialist, not generalist

We work with UK tradespeople only. That is not a limitation — it is a deliberate choice. We know exactly how homeowners search for trades work, what converts in this market and what does not. A generalist agency learning on your budget is not something we will ever be.

🤝

You own everything

Your Google Ads account is yours. Your website is yours. Your leads, your customer data, your tracking — all of it belongs to you. If you ever left GraftFlow you would walk away with everything intact. That is the way it should be and the way it always will be.

Built on the same foundation as Clinic Flow Dental.

GraftFlow sits within the same company structure as Clinic Flow Dental, our sister brand that has been running specialist Google Ads campaigns for UK private dental clinics since before GraftFlow launched. The two brands operate completely independently with separate teams, separate clients and separate areas of focus — but they share the same standards, the same approach to data and the same commitment to transparency.

What this means for you as a GraftFlow client is simple. You are not working with a brand new agency starting from scratch. You are working with a business that already has a proven track record in a highly competitive, regulated, high-value service market. The methodology that produces implant and Invisalign enquiries for dental clinics at consistent cost is the same methodology we apply to trades.

Having an established sister brand with a real market reputation also means GraftFlow is not going anywhere. We are not a one-person freelance operation. We are a growing business with the infrastructure, the processes and the accountability that comes with being part of an operating company.

What makes us different from every other agency you have seen.

We started with results, not a pitch deck

Pradhumya and Krishna ran campaigns for two years before GraftFlow launched. The clients who came first did not pick us from a website — they came from word of mouth because what we were doing was working.

Our team holds degrees in Data Science

Most agencies hire marketers. We hire data scientists who specialise in marketing. The difference shows up in how campaigns are built, how performance is measured and what decisions get made when something is not working.

We only work with UK tradespeople

We turned down work outside this niche specifically so we could go deeper in it. The market knowledge, the keyword intelligence, the conversion data we have built up is only possible because we have stayed focused.

We are backed by a sister brand already in market

Clinic Flow Dental is live, operating and producing measurable results for dental clinics across the UK. GraftFlow benefits from that infrastructure, those systems and that accountability from day one.

Fixed fee. Full transparency. You own everything.

No per-lead charges. No marked-up ad spend. No lock-in that strips you of your account if you leave. We think these things should be standard. They are not. We make them standard.

Outer London is our territory

We identified outer London boroughs specifically because competition from other agencies is low and the population density is high. Your ad spend works harder here than it would in central London and harder than it would on a platform like Checkatrade.

We built this becausethe results were real.